The story in Japan is not dissimilar to that of other big Japanese automakers like Toyota and Honda. January of '08 sales were down 2.3% to 15,165.
Mitsubishi's vehicle lineup in North America is more than a little different than what you'd see in Mitsu showrooms abroad. While the Lancer is the smallest vehicle available to us, Mitsubishi UK would sell you an i - yes you read that right - or a Colt (pictured). If you're familiar with the decommisioned smart forfour, the Colt is not a completely different animal. The i would be considered a smart fortwo competitor and will be compared with the Toyota iQ when it reaches production.
North American Mitsubishi buyers can also purchase a Dodge Dakota-based truck (the Raider) and two crossover SUV's that are not available in the UK. Conversely, consumers across the pond are offered the L200 pickup and the Shogun sport-ute alongside the Outlander that we can have as well.
In accordance with typical European auto selling, Mitsubishi produces the Grandis. Picture a Mazda 5 mixed with a Mitsubishi Outlander. Moving to Japan, well.... follow the link. Lots of odd shapes, dramatic style, and practical; everyday useability.
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