Luca de Meo's job, like it was when he served the Group at Fiat, is to turn Alfa Romeo around. Slumping sales is gross to Luca. Here then, simulcast with News via Quote at http://www.currentquotes.blogspot.com, is their story.
-----
"One of De Meo’s duties is to take an out-of-the-box approach to Alfa’s US return." Fiat Group CEO Sergio Marchionne.
"It will be more difficult than Fiat - at least with Fiat we knew where to start." Alfa Romeo's new CEO and still Chief Marketing Officer across the Fiat Group, Luca de Meo.
"If we can do it there, it should work anywhere." Luca de Meo references the United Kingdom market, where Alfa saw a 30-40% increase in sales last year, making it the fastest growing brand in the UK. This came after a total revamp of the dealer network and a 50% reduction in showrooms.
"The difference this time, is that I am going to do it." Luca de Meo responds to the fact that Karl-Heinz Kalbfell and Antonio Baravalle have made noble attempt towards the same goal.
"Alfa Romeos need to be compact, agile, pretty powerful, beautiful and with a good engine noise. It's not rocket science, but it's difficult to actually do." Mr. de Meo succinctly describes the perfect Alfa Romeo and the difficulty to produce it.
"This is the man who I have given the unforgivable task of trying to fix Alfa Romeo." Sergio Marchionne describes the difficult job description as he introduces his problem solver, Luca de Meo.
Tidak ada komentar:
Posting Komentar