Hyundai Kia USA Sales - October 2010

Hyundai managed to lower fleet sales by 46% in October 2010 while still increasing overall sales 38% to 42,656. This makes October 2010 the best October ever for Hyundai Motor America. (Check out GCBC's analysis plus the model-by-model breakdown for Kia Motor America after the jump.) Other than the Hyundai Santa Fe and the Hyundai Azera, every model in the Hyundai showroom posted greater sales volume in October 2010 than in October 2009. Now that the hype has worn off, it's easy for analysts and auto observers to forget that Hyundai Motor America sells every car with a 10 year powertrain warranty, 5 year roadside assistance, and the Hyundai Assurance job loss protection. Perhaps.... is it possible.... consumers still love this stuff?

The good news for Hyundai when it comes to falling Santa Fe sales is the booming sales of the 2011 Kia Sorento, a platformmate of the Santa Fe's. It's also quite likely that Santa Fe sales will take off once again with improving availability; something which may be true of the Tucson, as well.

Hyundai Sonata: 17,505
Year-over-year volume change: +124.7%
Last month: 20,639
Year-to-date: 166,628

Hyundai Elantra: 9497
Year-over-year volume change: +9.5%
Last month: 10,062
Year-to-date: 110,519

Hyundai Accent: 5372
Year-over-year volume change: +17.3%
Last month: 4885
Year-to-date: 45,139

Hyundai Santa Fe: 3600
Year-over-year volume change: -44.2%
Last month: 3719
Year-to-date: 64,429

Hyundai Tucson: 3051
Year-over-year volume change: +259.8%
Last month: 2730
Year-to-date: 32,511

Hyundai Genesis: 2375
Year-over-year volume change: +28.4%
Last month: 3230
Year-to-date: 23,694

Hyundai Veracruz: 1054
Year-over-year volume change: +104.3%
Last month: 992
Year-to-date: 7142

Hyundai Azera: 202
Year-over-year volume change: -32.2%
Last month: 299
Year-to-date: 2641

Like its parent company Hyundai, Kia Motor America sold more vehicles in October 2010 than any October in history, even 412 BC, a really good year for Kia sales. The 2011 Kia Sorento is clearly fueling the fire but other Kia models are pulling in their fair share of customers. Kia's Soul and Forte both exceeded last October's volume by healthy margins, particularly the Soul, but perhaps of more consequence are the improving autumn sales of Kia's three best-selling models. Sorento sales, Soul sales, and Forte sales were higher in October than September.

Expect greater gains from Korea's #2 brand once the 2011 Kia Optima goes on sale. Handsome and competent, the Optima and eventual arrival of the Cadenza should help buyers forget about the outgoing Optima and dreadful Amanti.

Kia Sorento: 10,611
Year-over-year volume change: +819.5%
Last month: 10,115
Year-to-date: 89,561

Kia Soul: 6137
Year-over-year volume change: +197.5%
Last month: 5346
Year-to-date: 55,161

Kia Forte: 5754
Year-over-year volume change: +15.4%
Last month: 5116
Year-to-date: 57,482

Kia Sportage: 2677
Year-over-year volume change: +133.6%
Last month: 2888
Year-to-date: 19,464

Kia Rio: 1818
Year-over-year volume change: -54.6%
Last month: 1638
Year-to-date: 22,709

Kia Sedona: 1655
Year-over-year volume change: +63.4%
Last month: 1706
Year-to-date: 18,872

Kia Optima: 1630
Year-over-year volume change: -47%
Last month: 2024
Year-to-date: 22,852

Kia Borrego: 835
Year-over-year volume change: -78.7%
Last month: 1107
Year-to-date: 9148

Kia Rondo: 68
Year-over-year volume change: -91.6%
Last month: 111
Year-to-date: 3455

Kia Amanti: 11
Year-over-year volume change: -78.4%
Last month: 14
Year-to-date: 251

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