Top 10 Best-Selling European Cars In Canada - September 2010

Instantly, when a North American automotive consumer hears the words, "European car", he thinks of premium, luxury, expensive nameplates..... and Volkswagen. Well, Volkswagen is frequently priced on a premium scale, too. Then there's low-volume players like Mini, smart, Ferrari, Maserati, Bentley and the like.

In Europe, European automakers obviously include Mercedes-Benz, BMW, Audi, Volvo, Saab, and Jaguar. But less famous European cars are made by value-oriented brands like Citroen, Skoda, Dacia, and Fiat. Not to mention Renault, Peugeot, Vauxhall/Opel, SEAT, and Alfa Romeo. 

In the end, Canada's best-selling European car models are made, in essence, by three conglomerates and are represented by just five nameplates. That's all well and good, but wouldn't you like to be given the chance to drive a mainstream European car that isn't a Volkswagen? The Fiat 500 will give you that chance early on in 2011. Alfa Romeo should be selling cars here eventually, too. But how 'bout that Citroen DS3 you had your eye on during holidays in Paris? No can do. The Renault Twingo your little sister fell in love with whilst studying in Cambridge? Not gonna happen. Oh, the Skoda Roomster The Good Car Guy fell in love with during the World Hockey Championships? Can't have. 

What you can have is the 2011 BMW 535i or the all-new and much cheaper 2011 Volkswagen Jetta. There are even deals on the 2.0 TFSI versions of the 2011 Audi A4.

These are the ten most popular European cars in Canada, a list that likely isn't going to change too much in the near future.

#10 - BMW 5-Series: 174
#9 - Mercedes-Benz B-Class: 262
#8 - Volkswagen Passat: 275
#7 - Mercedes-Benz E & CLS: 338
#6 - Mini Cooper: 451
#5 - Audi A4: 615
#4 - Mercedes-Benz C-Class: 664
#3 - Volkswagen Jetta: 867
#2 - Volkswagen Golf: 1462
#1 - BMW 3-Series: 1631

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Top 10 Best-Selling European Cars In America - Through September 2010

The lower volume levels at which most luxury automakers play necessitate the acceptance of significant year-over-year percentage changes. Some years, a Germany-based luxury automaker can flaunt huge gains, like Mercedes-Benz's 67.3% improvement in E-Class sales in 2010. For others, like Audi with their A4, a significant 7.3% drop is to be accepted as part of doing business on the high-dollar playing field. "Wait for the new model", they'd say.

What makes this somewhat hard to believe is the impact Volkswagen has (or doesn't have) on the American automotive landscape. Like crop circles which show up rarely but manage to steer the public conscience anyway, Volkswagen's total sales volume in the United States is less than the sales of Honda's Civic so far this year. Despite these paltry numbers, Volkswagen's always the talk of the town. Whether it's the all-new and much cheaper 2011 Volkswagen Jetta or a new diesel engine for the Touareg SUV, Americans love to discuss Volkswagen. They just don't love buying them.

Of course, Volkswagen's plans for the aforementioned 2011 Jetta include much, much higher sales volume. More car for less money should work, right? After that, a replacement for the mucho-expensivo Passat will be supposedly more in keeping with American tastes. Volkswagen intends to be the planet's largest automaker. 

To do so, the company will need to fare a lot better in the planet's most car-crazy nation. The regular Passat needs to find its way onto the list you see below. There shouldn't be so many luxury cars in the gap between the Jetta and other VWs. And the Top 10 Best-Selling European SUVs In America list probably needs a great Volkswagen presence, as well.

And one more thing: if your Volkswagen was built in Mexico, it's still a European car.

#10 - Volkswagen New Beetle: 14,747 ... +26.6%
#9 - Volkswagen Passat CC: 20,893 ...... +37.6%
#8 - Volkswagen Golf: 22,225 ............ +97.8%
#7 - BMW 5-Series: 24,476 ................. -17.6%
#6 - Audi A4: 25,929 ......................... -7.3%
#5 - Mini Cooper: 34,588 .................... -1.2%
#4 - Mercedes-Benz E-Class: 44,730 ...... +67.3%
#3 - Mercedes-Benz C-Class: 46,160 ...... +17.1%
#2 - BMW 3-Series: 73,395 .................. +9.2%
#1 - Volkswagen Jetta: 87,107 ............. +7.3%


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