Tampilkan postingan dengan label US Compact Luxury Car Sales. Tampilkan semua postingan
Tampilkan postingan dengan label US Compact Luxury Car Sales. Tampilkan semua postingan

Jumat, 08 Oktober 2010

Compact Luxury Car Sales And Small/Entry Luxury Car Sales In America - September 2010

In the automotive market that is the United Kingdom, where new vehicle sales totalled 335,246 in September 2010, sales of the BMW 1-Series reached 5896. Follow me here: in the United States of America, where new vehicle sales totalled 959,049 in September 2010, BMW 1-Series sales reached 1155. In other words, the market with triple the sales had just one-fifth the 1-Series sales. You find this interesting? Of course you do, that's why you're staring at Graphs which tell the story of America's small luxury automotive Sales Stats for one specific month in 2010.

The relative affinity Brits hold for the 1-Series has nothing to do with the hatred Americans have for BMW. No way. The United States looooves BMW. The iconic 3-Series, one size up from the 1-Series in BMW's showroom, is America's best-selling luxury car. In fact, somewhat successful direct competitors of the 3-Series fall way behind the popular BMW in overall sales. 

Take, for instance, the 2011 Audi A4, now on sale. You see lots of them around, right? The A4 is known to be a good car. In fact, The Good Car Guy even placed the A4 Avant in 2009's The Good 12 v2.0. And the A4 Avant's Teak Brown Metallic paint was profiled here a few days ago. Well, A4 sales fell 18% in September 2010 and stand at "just" 25,929 through the first nine months of 2010. BMW 3-Series sales were up 37.1% in September 2010. Through the end of last month, BMW had 73,395 3-Series under its belt.

Why do Brits love the 1-Series, then? Well, in all honesty, the 3-Series was one of the UK's best-selling cars in August, paving the way for the 1-Series to be #10 in September. But UK new car buyers are also offered two other 1-Series bodystyles. Engines galore. Different trim lines. Diesels. Besides, British buyers are even more badge-snobbish than Americans. Thus, if an extra £1000 nets you a basic 1-Series instead of an up-trim Focus, they'd choose the BMW every time. Popular though the 3-Series may be in the United States, its sales don't compare well with the best-selling mainstream compacts in America.
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Minggu, 12 September 2010

Compact Luxury Car Sales And Small/Entry Luxury Car Sales In America - August 2010

The civil sales war between Germany's BMW and Mercedes-Benz is so close that a typical windshield survey says the 3-Series and C-Class are similarly popular in America over the last few months. A completely atypical analysis says there was an extra 44 3-Series Bimmers sold per state in August 2010. Compare that to last August when BMW sold more than twice as many small/entry luxury cars in America. 

BMW's dominance in the small/entry luxury car category as a whole is even more.... er, dominant. The 1-Series was by far America's favourite in the sub-3-Series segment in August, nearly out-selling its three competitors combined. Among luxury automakers, BMW was the best-seller in August, so these Sales Stats should come as no surprise. What is surprising is the drop suffered at Audi: A4 sales tumbled at a rate of 25.2% while the A3's 85-unit improvement wasn't nearly enough to make up for the A4's slide. 

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Kamis, 12 Agustus 2010

COMPACT LUXURY CAR SALES AND SMALL/ENTRY LUXURY CAR SALES IN AMERICA - JULY 2010

The reinvigorated love affair between residents of the United States of America and General Motors (and rental car companies) nearly helped the Cadillac CTS fall into second spot among entry luxury cars in July 2010. Ahead of the Mercedes-Benz C-Class, way ahead of the Acura TSX and Audi A4, but 105 sales behind the Infiniti G, the handsome second-generation CTS sedan is now mightily assisted by coupe and wagon versions, one of which found its way into The Good 12 v3.0.

Of course, not surprising anyone who follows this monthly Graph with even half a glance, the BMW 3-Series was approximately 3,000 sales ahead of its next-closest rival, the aforementioned Infiniti G. The 3-Series is, once again, the best-selling luxury car in America.

Sales of the smallest luxury cars barely managed to register in July 2010. The combined Sales Stats of the four compact luxury cars listed in the Graph below would only land eighth among small/entry luxury cars in the first Graph. Though the Audi A3, BMW 1-Series, and Volvo C30 are good-looking cars with a measure of desirability, that meausre isn't big enough. Meanwhile, the Lexus HS250h appeared to be as unwanted in July as a prerecorded message by President Obama at a Boy Scouts convention.
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