Tampilkan postingan dengan label July 2010 Sales. Tampilkan semua postingan
Tampilkan postingan dengan label July 2010 Sales. Tampilkan semua postingan

Selasa, 24 Agustus 2010

MINIVAN SALES AND MUSCLE CAR SALES IN CANADA - JULY 2010

For the vast majority of automakers, victory isn't everything. Being able to say, "We sold the most _____", doesn't feel quite as good as making trunkloads of money. Don't worry your pretty little head off - Dodge will forever be inclined to proclaim the Grand Caravan as Canada's best-selling minivan. But take into consideration the percentage of 2010 Dodge Grand Caravans which were sold to fleets (likely at no profit to Chrysler) and the rest which went to regular consumers with around $7,000 in incentives, and you begin to see Honda's contentedness.

See, every time Honda sold an Odyssey in Canada in July 2010, Chrysler/Dodge sold five minivans and 65% of the sixth van was out the door. But while the base price of a Dodge Grand Caravan had plummeted to $20,945, the $31,690 Odyssey wasn't likely much cheaper than $26,000. 

You might also be interested to know about a few minivan competitors not in this Graph because, well, they ain't minivans. Toyota Venza sales were 1,045 in July. 464 units of the Ford Flex were sold in Canada in July. Dodge Journey sales reached 2,268.

As for muscle car sales in Canada, only the best-selling 2011 Ford Mustang posted a decline in sales compared with July 2009. Camaro sales shot up 49%; Mustang sales fell from 898 to 880.
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SPORTY CAR SALES AND PREMIUM SPORTY CAR SALES IN CANADA - JULY 2010

The Good Car Guy's brief analyses on July 2010 auto sales in Canada have, for a change, concentrated on the weakest links. In the case of sporty car sales, however, it's really hard to ignore the Hyundai Genesis Coupe. You could justifiably point out that compared with other Hyundais, Genesis Coupe sales are meaningless. Hyundai sold 1162 Sonatas in Canada in July 2010 along with 2733 Accents and 3223 Elantras. But the whole point of the Graph below is to display the Sales Stats might of certain sporty cars alongside the weakness of others. And here, the Hyundai Genesis Coupe certainly appears mighty.

For the record, GoodCarBadCar.net includes Volkswagen GTI sales when discussing the Volkswagen Golf in the Compact Car Sales chart. In July 2010, Volkswagen Canada sold 173 GTIs, up 66.3% from July 2009.

The BMW 6-Series may have a good July south of the border where the competition was absolutely crushed, but up here in Canada, the tasteless 6-Series is roundly rejected. 6-Series sales have fallen 68% through the first seven months of 2010. Mercedes SL-Class sales are off slightly (down to 172 from 178). Audi has lost 15 R8 sales (down to 71) compared to the first seven months of 2010. Jaguar XK sales are level, GT-R sales have nearly been cut in half at Nissan, and Porsche 911 sales have risen to the tune of 1.5%.
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Senin, 23 Agustus 2010

LARGE CAR SALES AND LARGE LUXURY CAR SALES IN CANADA - JULY 2010

BMW 7-Series sales in Canada have risen 30% compared with the first seven months of 2009. Sales of the big, bad Brit - the all-new 2010 Jaguar XJ - have skyrocketed northward with an improvement of 123% year-to-date compared with 2009. Of course, 89 total sales isn't much to write home about, but an improvement is an improvement. Not to belabour the point, but Canadian sales of the Mercedes S-Class (which includes the CL-Class) are up, as are Porsche Panamera sales (since there were no Panamera sales in 2009). Audi Canada's A8 sales are down so far, and Lexus's LS is off 13%. 

Among mainstream Large Car Sales, the smell of success is wafting by, as well. Buick LaCrosse sales are up (but were down slightly in July). Both year-to-date sales and July 2010 sales of the Buick Lucerne have jumped up nicely. At Chrysler, the 300 is doing better than 2009 by three units, and the Dodge Charger has posted 47% gains.  Up 143%, Chevrolet Impala volume is surely assisted by fleet sales - yearly volume is up scantly. Ford Taurus sales have increased 200% from 2009's 7-month total. Japanese brands have contributed to the increase, as well: both the Nissan Maxima and Toyota Avalon are selling better this year than last. Kia is awaiting the Cadenza; Amanti volume is off by 56%. The disrespected Cadillac DTS and Lincoln Town Car are having off years, as well, no doubt about it.

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MIDSIZE CAR SALES AND MIDSIZE LUXURY CAR SALES IN CANADA - JULY 2010

Having been on sale for since June, sales of the exciting 2011 Buick Regal are lackluster, at best. Availability might be low, yes, but one way or another that's GM's fault; not the fault of Canadian clientele. Oh, and another curious General Motors decision, to be altered later on, has the 2011 Buick Regal priced at $31,990. The larger, more spacious, and generally more powerful Buick LaCrosse is currently available for $29,713 with price adjustments. Lucerne sales, as you'll see in the Large Car Sales chart for July 2010, reached 400 in Canada last month.

By the way, if Regal sales seem low to you, do take into account the fact that Regal sales will rise. Mitsubishi Galant sales, on the other hand, were at 14 in June, 13 in May, 9 in April, and 93 in March. Recovery does not appear to be inevitable.

Not long ago, a specific Cadillac STS model was in The Bad 8 v2.0. Only three Canadians seated themselves in an STS last month. That's bad, too. To be out-sold by the Acura RL must be a dreadful thing. The Hyundai Genesis, seen only as a sedan in the Graph below, doesn't really belong in any category. Built as a large midsizer, priced like an entry-luxury car, badged like a mainstream large car, the Genesis makes it hard to adequately analyze its sales figures. Nevertheless, fending off the Lincoln MKS is a symbol that the Genesis is at least moderately successful.
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COMPACT LUXURY CAR SALES AND ENTRY LUXURY CAR SALES IN CANADA - JULY 2010

Last week, Autoblog's review of the 2010 Lexus HS250h was halfway to scathing. In that light, should we be surprised to see Toyota Canada only sold three Lexus HS hybrids in July 2010? Well, actually, we should be a little surprised. Lexus sold 63 the month before, 59 in May, 92 in April, and 73 in March. Is there another explanation besides the HS's horrible ugliness starting, relatively underwhelming fuel efficiency, mildly anemic powertrain, and bloated base price? Did Lexus fail to notify GoodCarBadCar.net that they'd stopped importing the HS250h? Hmm?

Imagine Saab's return to the Canadian market brought about 184 sales of the 9-3 in July. Then, combine the 9-3's sales with those of the Volvo S40 and V50, as well as the Acura TSX, Cadillac CTS, Lexus IS, and Lincoln MKZ. BMW's 3-Series would still be more successful. And guess what? Saab ain't about to sell 184 9-3s a month in Canada. Saab Canada sold 627 in Canada in 2009. The Graphs below record July 2010 sales volume of every small luxury car. 

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CLICK GRAPH FOR LARGER VIEW

Related From GoodCarBadCar.net
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COMPACT CAR SALES AND SUBCOMPACT CAR SALES IN CANADA - JULY 2010

Very few people would argue with the man who makes a point about the 2010 Honda Fit being superior to the 2010 Hyundai Accent. More refined, more fun to drive, roomier, and at least as fuel efficient, the Fit is by no means handsome but stands out from the pack. The Accent, a car The Good Car Guy recommends with alarming frequency, is pleasant enough and warrantied up to the hilt. Plus, it's ridiculously inexpensive and frequently available with low, low, low financing. 

The Good Car Guy would go so far as to say that, barring a little more knowledge of the Ford Fiesta and Mazda 2, the Honda Fit is best-in-class. Yet over the 31 days of last month, July 2010, Canadians acquired 2733 Hyundai Accents and only 477 Honda Fits. There is but one explanation for this frequent phenomenon: price. To find a Honda Fit with air-conditioning and an automatic transmission, you must spend at least $16,980. Over at the local Hyundai dealership, you can have air-con and an auto trans for $13,949. Hyundai will finance that car interest-free for five years or at 0.99% for six or seven years. At Honda, you're more likely to be charged 5.9% interest.

Why are we making this point? There are no automotive categories more price-sensitive than the subcompact segment. Dearborn's Blue Oval, like Honda, has priced their car, the 2011 Ford Fiesta, far beyond the best-selling car in the class. Air-conditioning isn't even an option on the base sedan. Will Ford's Canadian sales volume of the Fiesta rise beyond this early hurricane-afflicted, basement-dwelling 386? For sure, but it won't be up in Versa/Accent territory until Ford drops the price.

As for compacts, the sway of price isn't quite as substantial. Deeply discounted Chevrolet Cobalts and Ford Focuses sold well in July 2010, but the best cars in the class, Honda's Civic and the Mazda 3, continued to sell well with weaker promotions. Details on every single subcompact and compact car competing in the Canadian marketplace are in the Graphs below.
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Minggu, 22 Agustus 2010

NICHE CAR SALES AND NICHE SUV AND TRUCK SALES IN CANADA - JULY 2010

We're down to a very few new Chrysler PT Cruisers in Canada. Production is over. Only three were sold in Canada in July. That fact doesn't make the Chevrolet HHR's lackluster showing in Canada look all that good. The HHR, a fair earner for General Motors south of the border, is deemed undesirable by the Canadian auto-buying populace. Despite possessing 1/10th the population, Canadians registered only 1/55th the HHRs in July 2010. In fact, Americans made the HHR more popular than the Kia Soul in July. Kia Canada should be pleased to know that their Soul out-sold (out-Souled?) the Chevrolet HHR by more than 7-to-1 in July. 

There are 257 Acura ZDXs on Canadian roads now, not counting the odd American tourist visiting Niagara Falls from Manhattan. By odd I don't mean "rare" or "more or less". No, I mean odd as in "peculiar" or "eccentric". To be driving an Acura ZDX, chances are you're odd: at least your car-buying habits are unique. ZDX owners formerly drove either an Isuzu VehiCross or Cadillac Allante.

I disparage so. It's just a curious thing, the purchase of an Acura ZDX. What was wrong with the less-expensive, more practical, better-looking Acura MDX? And BMW X6 owners, I ask you this: what was wrong with the less-expensive, more practical, better-looking BMW X5? 270 people made the correct choice in BMW's Canadian dealerships in July; 497 at Canadian Acura dealers. The 133 of y'all walked to the wrong corner of the showroom.

Details on niche cars, SUVs, and trucks of all kinds are in the Graphs below.
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Jumat, 20 Agustus 2010

CHEVROLET vs FORD, BOWTIE vs BLUE OVAL - JULY 2010 IN CANADA

Chevrolet and Ford aren't even direct rivals in Canada. Okay, maybe that's a bit of an overstatement since, as you can see in the Graph below, there are plenty of Chevrolets and Ford just meant to be cross-shopped. But unlike the United States Marketplace, Chevrolet and Ford sales volumes have little to do with one another. It's not uncommon to see similar Chevrolet and Ford sales levels south of the border. In Canada, the Blue Oval's most easily marked rival would General Motors as a whole, not GM's Chevy division.

Even at that, General Motors only sold 23,902 vehicles in July 2010 in Canada. Ford, without aid from its luxury Lincoln division, beat GM's total by 2,849 vehicles. The Good Car Guy doesn't even bother to show Ford Canada's utter domination in certain segments (such as pickup trucks), not because of the insult it would be to Chevrolet, but because we all know the outcome in advance.

Anyway, the Chevrolet Cobalt did beat the Ford Focus in Canada in July. The real contest in that segment comes once the 2011 Chevrolet Cruze and 2012 Ford Focus arrive. Once Ford Fiesta stock creeps up to appropriate levels, expect the Chevrolet Aveo's bar to falter. Details on other segments are in the Graph, so check it out.
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LARGE SUV SALES AND LARGE LUXURY SUV SALES IN CANADA - JULY 2010

It was roundly acknowledged on the Kia Borrego's arrival that there wasn't really much wrong with the vehicle itself apart from its timing. As a competitor for the Chevrolet Tahoe, the 2009 Kia Borrego was never going to be a huge seller because, well, General Motors owns the large SUV segment like Hyundai owns Kia.

Therefore, to see only 20 sales of the Kia Borrego in Canada in July 2010 won't surprise you. That is a substantial drop from 30 sales last July, however, quite in keeping with the Borrego's 51% drop year-to-date. Tahoe sales fell in July, too, but they're up 39% through the first seven months of 2010. Year-to-date Suburban sales have risen, too, as have sales of the GMC Yukon, GMC Yukon XL, Ford Expedition, Nissan Armada, and Toyota Sequoia. That about leaves the $37,395 2010 Kia Borrego as the only large mainstream SUV to post declining sales in 2010. Kia's problem? A growing brand it may be, but the Borrego was very, very late to this party with an SUV that failed to attract attention to itself.

There is symmetry for this story among large luxury SUVs. The least among these in July, the $89,750 2010 Lexus LX570, actually increased sales by 1 unit in July 2010, but year-to-date sales of the Lexus LX are down to 109 from 147 through July. Cadillac Escalade sales have risen, though, and so have sales of the Lincoln Navigator, Land Rover Range Rover, Infiniti QX56, Lexus GX460, and the Mercedes-Benz G & GL-Class brutes. What's wrong with the LX? Well, the same could be said of the Lexus GX, and GX sales are rising, but..... to put it bluntly, jumbo luxury SUVs are supposed to be all class inside and all crass outside. The Lexus LX570 is classy inside and out.

Numbers for large SUVs of every kind, luxury or not, are in the Graphs below.
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MIDSIZE SUV SALES AND MIDSIZE LUXURY SUV SALES IN CANADA - JULY 2010

Continuing the theme put forth in the Graphs of Small SUV Sales and Small Luxury SUV Sales, have a glance at those worst-off midsize SUVs. Now scroll further and discover the downtrodden midsize luxury SUVs. A shame, isn't it? No, really, I'm not being sarcastic. It's a shame that struggling companies like Mitsubishi pour untold thousands of dollars into producing a new vehicle just to see consumers flock to other machines, ignoring yours as though it's the modern incarnation of The Plague.

The Mitsubishi Endeavor, or Endeavour as it perhaps should be in Canada, has racked up only 226 sales so far this year in the land of Celine Dion and Sidney Crosby. That's down from a pitifully low 449 at this time last year. Through seven months, the Mitsubishi Endeavor has less than half the sales Honda's Pilot accrued in July alone. And the Pilot isn't even close to being Canada's favourite midsize SUV - that'd be the Ford Edge. Ford sells 41 Edges for every one Mitsubishi Endeavor. By the way, the 2010 Mitsubishi Endeavor has a base MSRP of $36,998. The 2011 Ford Edge starts at $27,999. The 2011 Honda Pilot has a base price of $34,820.

Volkswagen's in a bit of a different boat. Boarding a luxury ship with mainstream swimming trunks is a highly dangerous activity, but the Volkswagen Touareg price bracket (starting at $45,300 in Canada) is certainly too rich for the Pilot, Edge, and Endeavor. Volkswagen is thus compelled to compete with the $46,900 Lexus RX350, $43,085 Lincoln MKX, and $51,990 Acura MDX. VeeDub can't do it. The Touareg, even with rejigged styling and updated powertrains and a fairly beautiful interior, isn't sought after in this segment. You can only blame so much on the Touareg's age, however. Even last year at this time, July 2010 sales had reached just 68. July 2008's Volkswagen Touareg sales total was just 45; July 2007's 31.

Details on the sales of every midsize SUV and midsize luxury SUV are below.
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SMALL SUV SALES AND SMALL LUXURY SUV SALES IN CANADA - JULY 2010

A decision has been made. The Good Car Guy's analysis of Canada's July 2010 auto sales picture will, more often than not, concentrate on the basement dwellers, not the inhabitants of skyscraper penthouses. This is normally the place where I expound to you the might of Ford Escape sales, the month-after-month small luxury SUV domination by the 2010 Mercedes-Benz GLK350 4Matic.

Instead, let's ask what's wrong with the Honda Element.... er, "What's wrong with the Honda Element?" We could clear this up quickly by saying, "Nothing", but that wouldn't be completely true. The Good Car Guy has always been more of an Element fan than a recommender of the Honda CR-V. The Element's style, however, didn't match the average consumer's taste in 2003. Even cleaned up as it is, the 2010 Honda Element still doesn't suit the stylistic fancy of Mr. and Mrs. Small CUV-Buyer. Besides, the all-wheel drive Element guzzles more fuel than all-wheel drive versions of the Toyota RAV4, Ford Escape, and the all-new 2010 Hyundai Tucson.

1,990 potential Land Rover LR2 buyers either ignored the Indo-Brit SUV completely in July or thought about, perhaps drove it, might have even run the numbers on it, then forgot about it. Out of the 2,023 people who acquired a new small luxury SUV in Canada last month, only 33 went with the Land Rover LR2. Let's be honest: while GoodCarBadCar.net would consider recommending the Honda Element over many of the larger-volume mainstream sellers, the Land Rover LR2 isn't given the same nobody-loves-you-but-me spiel. The Audi Q5 is awesome. The Mercedes-Benz GLK is gorgeous. The Acura RDX handles well. Cadillac's new SRX is dramatic. Though over-nannied as much as an aristocrat's grandchildren, the Volvo XC60 is handsome and capable. 

For details on the sales of small SUVs and small luxury SUVs in Canada in July 2010, check out the Graphs below.
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