Mini USA Car Sales Charts - March 2014 YTD

Mini USA's sales figures continue to be all but irrelevant in the lead-up to the launch of BMW's third hardtop Mini. Sales of the "original" Cooper Hardtop were down 75% to just 687 units in March 2014. Had that decline not occurred, Mini sales would have been down 6% to 5718 units in March.

• All Makes & Models Ranked By March 2014 YTD U.S. Sales
• All 148 Cars Ranked By March 2014 YTD U.S. Sales

Instead, with that 2063-unit loss, Mini USA sales slid 40%. 

Sales of the Paceman were level at 169. The Paceman, Mini's newest vehicle line, along with the other two newbies - Coupe and Roadster - accounted for just 11% of the brand's March output. They won't be replaced after their current iterations die off.

The Countryman kept Mini dealers afloat last month, however, with a slight 100-unit increase. The Countryman generated 51% of Mini's U.S. March volume.

Fiat sold 3316 500s in March plus 1422 500Ls. Volkswagen sold 2131 hardtop Beetles and 1301 Beetle Convertibles.

Click Column Headers To Sort • April 2014 • February 2014 • March 2013

Mini	March 2014	March 2013	% Change	2014 YTD	2013 YTD	%  Change
Mini Cooper Hardtop	687	2750	-75.0%	1964	6390	-69.3%
Mini Cooper Convertible	352	421	-16.4%	644	719	-10.4%
Mini Cooper Clubman	344	431	-20.2%	780	838	-6.9%
Mini Countryman	1861	1761	5.7%	4305	4839	-11.0%
Mini Coupe	99	230	-57.0%	262	445	-41.1%
Mini Roadster	143	309	-53.7%	296	655	-54.8%
Mini Paceman	169	169	0.0%	406	169	140%
---	---	---	---	---	---	---
Total	3655	6071	-39.8%	8657	14,055	-38.4%

Source: BMW of North America

RECOMMENDED READING
Mini USA Car Sales Charts - April 2014 YTD
Mini USA Car Sales Charts - February 2014 YTD
Mini USA Car Sales Charts - March 2013 YTD
U.S. Auto Sales Brand Rankings - March 2014 YTD
Top 20 Best-Selling Cars In America - March 2014