Tampilkan postingan dengan label Subcompact Car Sales. Tampilkan semua postingan
Tampilkan postingan dengan label Subcompact Car Sales. Tampilkan semua postingan

Rabu, 20 Oktober 2010

Subcompact Car Sales And Compact Car Sales In Canada - September 2010

Hyundai's market share dominance in the subcompact car category in Canada each and every month, in September most obviously here, isn't enough to overcome the Honda Civic in Canada's overall small car arena. Even when the Accent's sales totals were paired with the Hyundai Elantras for September, Hyundai only tallies 5206 sales. Honda meanwhile, sold nearly 6000 Civics plus a few hundred Fit hatchbacks. Toyota, on the other hand, threw down with its Corolla/Matrix tandem. Even then, however, when paired with the Toyota Yaris, Toyota's small car trio couldn't even out-sell the Civic. 

What about Mazda? The new 2011 Mazda 2 is starting to collect itself, but the Mazda 3 had a rough month in September 2010. Sales of Mazda's most popular vehicle were down 12%. Together, the Mazda 2 and Mazda 3 grabbed only 4350 customers. 

This speaks volumes about the Honda Civic's continued dominance in Canada, extending its year-to-date lead over the Mazda 3 by a couple thousand units in September 2010. But it should be pointed out that Honda Civic sales in Canada fell 16% in September. Perhaps discounts up to $7000 on 2010 Chevrolet Cobalts ate away slightly; perhaps September 2009 was an almighty month. At that time, September 2009 sales of the Honda Civic in Canada were up 32% over September 2008 levels. Honda's September 2010 sales level for the Civic has both September 2008 and September 2007 beat.

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Jumat, 08 Oktober 2010

Subcompact Car Sales And Compact Car Sales In America - September 2010

Joined by 516 sales of the 2011 Chevrolet Cruze in September, the gradually-deceasing Chevrolet Cobalt's total last month makes it look like "General Motors" and "small car" go together like, well, "General Motors" and "small car". But wait, the Cruze is supposed to be a really nice car. October should tell a very different story. Even so, don't be surprised if buyers don't respond favourably (at first) to a GM small car without huge incentives.

Cars of this type, both compact and subcompact, had a difficult road to tred in September 2009. Cash For Clunkers was over, and in the month prior, sales had spiked as most people who wanted a new fuel-efficient car got one in the month of August. To see September 2010 sales improve upon September 2009's totals should surprise no one. That being said, Toyota Corolla/Matrix sales were down last month and are down year-to-date, as well. Suzuki SX4 sales were down 38.8% in September 2010. Kia Rio sales were down 41.7% last month. Other than those cars and the currently-changing-over Cobalt, every single subcompact and compact car on sale in America improved on last year's figures. 

Which, you know, says something about the Corolla's performance, in particular, something Toyota might not care about since the Corolla/Matrix was the best-selling small car in America in September 2010.


As for the 2011 Ford Fiesta, which of course wasn't on sale last year, sales have yet to reflect any efforts by Ford Motor Company to find more stock for North American dealers. This comes along with news yesterday that the Ford Fiesta is the best-selling car in the UK - again - with over 19,000 sales. Correct me if I'm wrong, but that's over 19,000 Fiestas that somehow made it to UK Ford stores, unravaged by hurricanes and bad railways and bodystyle selections (ahem... no ugly sedans?) which didn't reflect potential buyers' tastes. Ford would've needed to more than double sales of the Fiesta in the U.S. last month just to be number two in the segment.
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Rabu, 22 September 2010

Subcompact Car Sales And Compact Car Sales In Canada - August 2010

Lacking in safety features and aging faster than Liza Minnelli, the Hyundai Accent still has no trouble out-selling its direct rivals, including the all-new to North America 2011 Ford Fiesta. Dealers say they could sell more Fiestas if only they had more to sell, but could Ford Canada have sold an extra 1766 in August to unseat the Accent? Doubtful. Ford surely isn't worried. The average Fiesta transaction price is certainly thousands higher than what Hyundai's getting for the Accent.

Hyundai isn't struggling in the larger segments, either. The 2011 Sonata was the only non-small car to place in Canada's Top 10 Best-Selling Cars list and the Elantra finished ahead of the Toyota Corolla, as well. Keep this in mind: if Toyota called the Matrix the "Corolla Touring" you wouldn't even see the split in Corolla/Matrix sales (joined in the Graph below, separated for Canada Best Sellers lists, always joined for U.S. Sales Stats). And if Hyundai called the Elantra Touring by some other name, the two cars wouldn't be joined and the Elantra sedan would have only possessed 2350 sales in August 2010 in Canada. 


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Sabtu, 11 September 2010

Subcompact Car Sales And Compact Car Sales In America - August 2010

This marks the end of Ford's excuses for the 2011 Fiesta. Hurricanes, train tracks, parts suppliers.... I don't care anymore. Sales figures for the Fiesta haven't been up to where they should be yet, beaten soundly by four competitors in the USA in August, and Ford has been in a valid place with its reasons why. Come September Sales Stats, however, and low-rung Ford Fiesta sales volume will be criticized for what it is: the results of what appears to be an overpriced subcompact car. August Fiesta sales were actually lower than July's.

One size segment up, Ford isn't struggling to sell the highly incentivized Focus. Only the Honda Civic and Toyota Corolla were more popular compact cars in America in August 2010. Again, thanks discounts... and SYNC. GM's small car numbers should improve dramatically in the near future with the 2011 Chevrolet Cruze now in production in Lordstown, Ohio. Images of the 2012 Chevrolet Aveo bode well for the subcompact segment, as well.

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Senin, 23 Agustus 2010

COMPACT CAR SALES AND SUBCOMPACT CAR SALES IN CANADA - JULY 2010

Very few people would argue with the man who makes a point about the 2010 Honda Fit being superior to the 2010 Hyundai Accent. More refined, more fun to drive, roomier, and at least as fuel efficient, the Fit is by no means handsome but stands out from the pack. The Accent, a car The Good Car Guy recommends with alarming frequency, is pleasant enough and warrantied up to the hilt. Plus, it's ridiculously inexpensive and frequently available with low, low, low financing. 

The Good Car Guy would go so far as to say that, barring a little more knowledge of the Ford Fiesta and Mazda 2, the Honda Fit is best-in-class. Yet over the 31 days of last month, July 2010, Canadians acquired 2733 Hyundai Accents and only 477 Honda Fits. There is but one explanation for this frequent phenomenon: price. To find a Honda Fit with air-conditioning and an automatic transmission, you must spend at least $16,980. Over at the local Hyundai dealership, you can have air-con and an auto trans for $13,949. Hyundai will finance that car interest-free for five years or at 0.99% for six or seven years. At Honda, you're more likely to be charged 5.9% interest.

Why are we making this point? There are no automotive categories more price-sensitive than the subcompact segment. Dearborn's Blue Oval, like Honda, has priced their car, the 2011 Ford Fiesta, far beyond the best-selling car in the class. Air-conditioning isn't even an option on the base sedan. Will Ford's Canadian sales volume of the Fiesta rise beyond this early hurricane-afflicted, basement-dwelling 386? For sure, but it won't be up in Versa/Accent territory until Ford drops the price.

As for compacts, the sway of price isn't quite as substantial. Deeply discounted Chevrolet Cobalts and Ford Focuses sold well in July 2010, but the best cars in the class, Honda's Civic and the Mazda 3, continued to sell well with weaker promotions. Details on every single subcompact and compact car competing in the Canadian marketplace are in the Graphs below.
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Kamis, 12 Agustus 2010

SUBCOMPACT CAR SALES AND COMPACT CAR SALES IN AMERICA - JULY 2010

Don't judge the 2011 Mazda 2's long-term potential for success on July 2010. On sale for only a few days, the month for the Mazda 2 to try and outshine its fraternal twin, the 2011 Ford Fiesta, is August. Numbers for August, hopefully numbers higher than 38 sales, will be revealed in early September after The Good Car Guy gets back from another vacation to Prince Edward Island.

Whether or not the Ford Fiesta will be able to attract large numbers of clients and secure those clients despite its high price, the influence of the Ford Fiesta didn't harm the segment leader in July. Though Nissan Versa sales dropped 9.4% from last year during the same period, Versa sales jumped from 6,762 in June 2010 to 7,725 in July 2010, a month in which we can safely say the Fiesta was known as the newest/latest/greatest/brightest/bestest. 

GoodCarBadCar.net is holding out hope for the Fiesta - in hatchback form it's a looker with a fuel efficient powertrain, great dynamics, and loads of features - but with a base price 33% beyond the Versa's, the Fiesta could be in for a tough fight if it wants to take over the category.

Up a notch in size and expense, generally speaking, Toyota and Honda and Hyundai proved the merits of their respective compacts. The new Elantra, known as the Avante in other parts, isn't far off, but sales of the current Elantra are as strong as can be expected. Honda's Civic, in its eighth generation, feels like it's been around forever but still managed to out-sell the Mazda 3 by 13,526 units in the USA last month. And the Corolla, with its Matrix hatchback sibling, was the second-best-selling car in America in July. 

Details on July's U.S. sales of subcompact and compact cars are in the Graphs below.
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