Selasa, 24 Agustus 2010

SPORTY CAR SALES AND PREMIUM SPORTY CAR SALES IN CANADA - JULY 2010

The Good Car Guy's brief analyses on July 2010 auto sales in Canada have, for a change, concentrated on the weakest links. In the case of sporty car sales, however, it's really hard to ignore the Hyundai Genesis Coupe. You could justifiably point out that compared with other Hyundais, Genesis Coupe sales are meaningless. Hyundai sold 1162 Sonatas in Canada in July 2010 along with 2733 Accents and 3223 Elantras. But the whole point of the Graph below is to display the Sales Stats might of certain sporty cars alongside the weakness of others. And here, the Hyundai Genesis Coupe certainly appears mighty.

For the record, GoodCarBadCar.net includes Volkswagen GTI sales when discussing the Volkswagen Golf in the Compact Car Sales chart. In July 2010, Volkswagen Canada sold 173 GTIs, up 66.3% from July 2009.

The BMW 6-Series may have a good July south of the border where the competition was absolutely crushed, but up here in Canada, the tasteless 6-Series is roundly rejected. 6-Series sales have fallen 68% through the first seven months of 2010. Mercedes SL-Class sales are off slightly (down to 172 from 178). Audi has lost 15 R8 sales (down to 71) compared to the first seven months of 2010. Jaguar XK sales are level, GT-R sales have nearly been cut in half at Nissan, and Porsche 911 sales have risen to the tune of 1.5%.
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Senin, 23 Agustus 2010

LARGE CAR SALES AND LARGE LUXURY CAR SALES IN CANADA - JULY 2010

BMW 7-Series sales in Canada have risen 30% compared with the first seven months of 2009. Sales of the big, bad Brit - the all-new 2010 Jaguar XJ - have skyrocketed northward with an improvement of 123% year-to-date compared with 2009. Of course, 89 total sales isn't much to write home about, but an improvement is an improvement. Not to belabour the point, but Canadian sales of the Mercedes S-Class (which includes the CL-Class) are up, as are Porsche Panamera sales (since there were no Panamera sales in 2009). Audi Canada's A8 sales are down so far, and Lexus's LS is off 13%. 

Among mainstream Large Car Sales, the smell of success is wafting by, as well. Buick LaCrosse sales are up (but were down slightly in July). Both year-to-date sales and July 2010 sales of the Buick Lucerne have jumped up nicely. At Chrysler, the 300 is doing better than 2009 by three units, and the Dodge Charger has posted 47% gains.  Up 143%, Chevrolet Impala volume is surely assisted by fleet sales - yearly volume is up scantly. Ford Taurus sales have increased 200% from 2009's 7-month total. Japanese brands have contributed to the increase, as well: both the Nissan Maxima and Toyota Avalon are selling better this year than last. Kia is awaiting the Cadenza; Amanti volume is off by 56%. The disrespected Cadillac DTS and Lincoln Town Car are having off years, as well, no doubt about it.

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MIDSIZE CAR SALES AND MIDSIZE LUXURY CAR SALES IN CANADA - JULY 2010

Having been on sale for since June, sales of the exciting 2011 Buick Regal are lackluster, at best. Availability might be low, yes, but one way or another that's GM's fault; not the fault of Canadian clientele. Oh, and another curious General Motors decision, to be altered later on, has the 2011 Buick Regal priced at $31,990. The larger, more spacious, and generally more powerful Buick LaCrosse is currently available for $29,713 with price adjustments. Lucerne sales, as you'll see in the Large Car Sales chart for July 2010, reached 400 in Canada last month.

By the way, if Regal sales seem low to you, do take into account the fact that Regal sales will rise. Mitsubishi Galant sales, on the other hand, were at 14 in June, 13 in May, 9 in April, and 93 in March. Recovery does not appear to be inevitable.

Not long ago, a specific Cadillac STS model was in The Bad 8 v2.0. Only three Canadians seated themselves in an STS last month. That's bad, too. To be out-sold by the Acura RL must be a dreadful thing. The Hyundai Genesis, seen only as a sedan in the Graph below, doesn't really belong in any category. Built as a large midsizer, priced like an entry-luxury car, badged like a mainstream large car, the Genesis makes it hard to adequately analyze its sales figures. Nevertheless, fending off the Lincoln MKS is a symbol that the Genesis is at least moderately successful.
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COMPACT LUXURY CAR SALES AND ENTRY LUXURY CAR SALES IN CANADA - JULY 2010

Last week, Autoblog's review of the 2010 Lexus HS250h was halfway to scathing. In that light, should we be surprised to see Toyota Canada only sold three Lexus HS hybrids in July 2010? Well, actually, we should be a little surprised. Lexus sold 63 the month before, 59 in May, 92 in April, and 73 in March. Is there another explanation besides the HS's horrible ugliness starting, relatively underwhelming fuel efficiency, mildly anemic powertrain, and bloated base price? Did Lexus fail to notify GoodCarBadCar.net that they'd stopped importing the HS250h? Hmm?

Imagine Saab's return to the Canadian market brought about 184 sales of the 9-3 in July. Then, combine the 9-3's sales with those of the Volvo S40 and V50, as well as the Acura TSX, Cadillac CTS, Lexus IS, and Lincoln MKZ. BMW's 3-Series would still be more successful. And guess what? Saab ain't about to sell 184 9-3s a month in Canada. Saab Canada sold 627 in Canada in 2009. The Graphs below record July 2010 sales volume of every small luxury car. 

CLICK GRAPH FOR LARGER VIEW
CLICK GRAPH FOR LARGER VIEW

Related From GoodCarBadCar.net
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COMPACT CAR SALES AND SUBCOMPACT CAR SALES IN CANADA - JULY 2010

Very few people would argue with the man who makes a point about the 2010 Honda Fit being superior to the 2010 Hyundai Accent. More refined, more fun to drive, roomier, and at least as fuel efficient, the Fit is by no means handsome but stands out from the pack. The Accent, a car The Good Car Guy recommends with alarming frequency, is pleasant enough and warrantied up to the hilt. Plus, it's ridiculously inexpensive and frequently available with low, low, low financing. 

The Good Car Guy would go so far as to say that, barring a little more knowledge of the Ford Fiesta and Mazda 2, the Honda Fit is best-in-class. Yet over the 31 days of last month, July 2010, Canadians acquired 2733 Hyundai Accents and only 477 Honda Fits. There is but one explanation for this frequent phenomenon: price. To find a Honda Fit with air-conditioning and an automatic transmission, you must spend at least $16,980. Over at the local Hyundai dealership, you can have air-con and an auto trans for $13,949. Hyundai will finance that car interest-free for five years or at 0.99% for six or seven years. At Honda, you're more likely to be charged 5.9% interest.

Why are we making this point? There are no automotive categories more price-sensitive than the subcompact segment. Dearborn's Blue Oval, like Honda, has priced their car, the 2011 Ford Fiesta, far beyond the best-selling car in the class. Air-conditioning isn't even an option on the base sedan. Will Ford's Canadian sales volume of the Fiesta rise beyond this early hurricane-afflicted, basement-dwelling 386? For sure, but it won't be up in Versa/Accent territory until Ford drops the price.

As for compacts, the sway of price isn't quite as substantial. Deeply discounted Chevrolet Cobalts and Ford Focuses sold well in July 2010, but the best cars in the class, Honda's Civic and the Mazda 3, continued to sell well with weaker promotions. Details on every single subcompact and compact car competing in the Canadian marketplace are in the Graphs below.
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Minggu, 22 Agustus 2010

NICHE CAR SALES AND NICHE SUV AND TRUCK SALES IN CANADA - JULY 2010

We're down to a very few new Chrysler PT Cruisers in Canada. Production is over. Only three were sold in Canada in July. That fact doesn't make the Chevrolet HHR's lackluster showing in Canada look all that good. The HHR, a fair earner for General Motors south of the border, is deemed undesirable by the Canadian auto-buying populace. Despite possessing 1/10th the population, Canadians registered only 1/55th the HHRs in July 2010. In fact, Americans made the HHR more popular than the Kia Soul in July. Kia Canada should be pleased to know that their Soul out-sold (out-Souled?) the Chevrolet HHR by more than 7-to-1 in July. 

There are 257 Acura ZDXs on Canadian roads now, not counting the odd American tourist visiting Niagara Falls from Manhattan. By odd I don't mean "rare" or "more or less". No, I mean odd as in "peculiar" or "eccentric". To be driving an Acura ZDX, chances are you're odd: at least your car-buying habits are unique. ZDX owners formerly drove either an Isuzu VehiCross or Cadillac Allante.

I disparage so. It's just a curious thing, the purchase of an Acura ZDX. What was wrong with the less-expensive, more practical, better-looking Acura MDX? And BMW X6 owners, I ask you this: what was wrong with the less-expensive, more practical, better-looking BMW X5? 270 people made the correct choice in BMW's Canadian dealerships in July; 497 at Canadian Acura dealers. The 133 of y'all walked to the wrong corner of the showroom.

Details on niche cars, SUVs, and trucks of all kinds are in the Graphs below.
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Jumat, 20 Agustus 2010

CHEVROLET vs FORD, BOWTIE vs BLUE OVAL - JULY 2010 IN CANADA

Chevrolet and Ford aren't even direct rivals in Canada. Okay, maybe that's a bit of an overstatement since, as you can see in the Graph below, there are plenty of Chevrolets and Ford just meant to be cross-shopped. But unlike the United States Marketplace, Chevrolet and Ford sales volumes have little to do with one another. It's not uncommon to see similar Chevrolet and Ford sales levels south of the border. In Canada, the Blue Oval's most easily marked rival would General Motors as a whole, not GM's Chevy division.

Even at that, General Motors only sold 23,902 vehicles in July 2010 in Canada. Ford, without aid from its luxury Lincoln division, beat GM's total by 2,849 vehicles. The Good Car Guy doesn't even bother to show Ford Canada's utter domination in certain segments (such as pickup trucks), not because of the insult it would be to Chevrolet, but because we all know the outcome in advance.

Anyway, the Chevrolet Cobalt did beat the Ford Focus in Canada in July. The real contest in that segment comes once the 2011 Chevrolet Cruze and 2012 Ford Focus arrive. Once Ford Fiesta stock creeps up to appropriate levels, expect the Chevrolet Aveo's bar to falter. Details on other segments are in the Graph, so check it out.
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