Complete American Pickup Truck Sales Figures - 2004 Year End

Full-size pickup trucks - Silverado, Ram, F-Series, Sierra, Titan, Tundra - recorded 2,456,656 U.S. sales in 2004, an increase of 7.8% compared with 2003's full-size sales (2,279,336), when the Titan was just becoming a thing. Full-size trucks, not including the Cadillac Escalade EXT and Chevrolet Avalanche, accounted for 76.3% of the overall truck market.

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• Complete U.S. Pickup Truck Market Sales Figures - 2005 Year End
• Complete U.S. Pickup Truck Market Sales Figures - 2006 Year End

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Small and midsize trucks - all but the eight full-size nameplates mentioned above - were down from 743,656 to 670,786, a 9.8% year-over-year drop. These trucks, twelve nameplates in all, generated 20.8% of the truck market's sales. Together, all these trucks produced 19% of the 16.9 million new vehicle sales generated by the U.S. auto industry in 2004, up from 18.8% in 2003.

Here is a complete rundown of the complete U.S. pickup truck market in 2004 (and 2003) with sales figures for 20 different nameplates. 

Click Column Headers To Sort Trucks By Volume Or % Change

Pickup Truck	2004	2003	%  Change
Cadillac Escalade EXT	9638	11,256	-14.4%
Chevrolet Avalanche	80,566	93,482	-13.8%
Chevrolet Colorado	117,475	3535	3223%
Chevrolet S10	10,014	136,573	-92.7%
Chevrolet Silverado	680,768	684,302	-0.5%
Chevrolet SSR	9648	1664	480%
Dodge Dakota	105,614	111,273	-5.1%
Dodge Ram	426,289	449,371	-5.1%
Ford F-Series	939,511	845,586	11.1%
Ford Ranger	156,322	209,117	-25.2%
GMC Canyon	27,193	1471	1749%
GMC Sierra	213,756	196,689	8.7%
GMC Sonoma	3303	35,040	-90.6%
Isuzu Hombre	---	4	-100%
Mazda B-Series	10,266	14,970	-31.4%
Nissan Frontier	70,703	65,161	8.5%
Nissan Titan	83,848	2072	3947%
Subaru Baja	7316	10,694	-31.6%
Toyota Tacoma	152,932	154,154	-0.8%
Toyota Tundra	112,484	101,316	11.0%
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Total	3,217,646	3,127,730	2.9%

Source: Automakers & ANDC