Large Luxury Car Sales In Canada - November 2015 YTD

Year-over-year, Canadian sales of the Mercedes-Benz S-Class tumbled 28% in November 2015, a loss of 41 units compared with November 2014. That's more lost sales than most of the total monthly sales achieved by most of the S-Class's direct rivals.

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Canada Vehicle Sales Rankings By Model - November 2015 YTD
Canada Car Sales Rankings By Model - November 2015 YTD

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Yet even with that sharp 28% drop, the S-Class easily outsold the next two best-selling cars in the class. In a segment that's lost sales during 2015's first 11 months, Canadian sales of the S-Class have grown 5% to 1056 units so far this year. Unless December volume plunges far further than November's total, 2015 sales of the S-Class will climb to an eight-year high.

Click Chart To Expand

BMW, the closest challenger to the S-Class's throne, after posting a 16% 7-Series sales loss in 2015's first ten months, posted a 52% increase in November. The new 7-Series is a technological tour de force, but that may not be nearly enough to unseat the S-Class, which has defined the class for decades. 

Meanwhile, we profiled the Lexus LS last week on AutoFocus.ca's list of the 25 most ignored new vehicles in Canada.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • November 2016 • December 2015 • October 2015 • November 2014

Large Luxury Car	November 2015	November 2014	% Change	2015 YTD	2014 YTD	%  Change
Audi A8	19	16	18.8%	220	251	-12.4%
BMW 6-Series *	44	26	69.2%	453	408	11.0%
BMW 7-Series	44	29	51.7%	304	338	-10.1%
Jaguar XJ	23	13	76.9%	300	311	-3.5%
Lexus LS	15	9	66.7%	117	149	-21.5%
Mercedes-Benz S-Class	104	145	-28.3%	1056	1007	4.9%
Porsche Panamera	22	23	-4.3%	314	359	-12.5%
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Total	271	261	3.8%	2764	2823	-2.1%

Source: Automakers & Global Automakers Of Canada
^ Mercedes-Benz Canada sales figures join the S-Class with its CL-Class coupe sibling.
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. Tesla doesn't release a monthly Model S sales report, either. ANDC estimates for Bentley, Ferrari, Lamborghini, Rolls-Royce were 12, 18, 11, and 7, respectively, in the first eleven months of 2015. Tesla sold 1452 cars in the first ten months of 2015. Total Maserati volume is reported, but not by specific models. GCBC shows the Cadillac XTS, Hyundai Equus, and Kia K900 with midsize luxury cars not because of their size, but because the price points are much more directly comparable.

RECOMMENDED READING
Large Luxury Car Sales In Canada - November 2016 YTD
Large Luxury Car Sales In Canada - December 2015 & Year End
Large Luxury Car Sales In Canada - October 2015 YTD
Large Luxury Car Sales In Canada - November 2014 YTD
Top 20 Best-Selling Cars In Canada - November 2015
Canada Auto Sales Brand Rankings - November 2015 YTD
Small & Midsize Luxury Car Sales In Canada - November 2015 YTD